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Tuesday, February 26 • 8:00am - 10:00am
Workshop A: (Re)Building Your Brand to Drive Employee Engagement and Trust – led by New York City Transit

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A brand is more than just a logo. It’s your organization’s reason for being; the image that exists in the eyes of your customers, employees, and partners; and the experiences they have with your organization.


Gain best practices and an inside look at case studies from leading companies and public agencies and explore how you can (re)build your brand to foster trust, drive employee engagement, and move the organization to where it needs to go.


Learn what works and what doesn’t when it comes to internal (re)brand engagement, including how to:

  • Understand the core elements of a healthy brand
  • (Re)brand at the right time
  • Align stakeholders around your brand
  • Leverage employees as brand ambassadors
  • Put these concepts into action for your own organization


Mira Sleilati, Strategic Communications Thought Leader
New York City Transit

Speakers
avatar for Mira Sleilati

Mira Sleilati

Strategic Communications Thought Leader, New York City Transit
Mira Sleilati manages employee communications and engagement for New York City Transit’s Department of Subways, the largest public transportation system in North America. She works across Subways operating divisions and with senior leadership to understand the unique challenges... Read More →


Tuesday February 26, 2019 8:00am - 10:00am
The Driskill 604 Brazos St, Austin, TX 78701, USA