Tuesday, February 26 • 10:15am - 12:15pm
Workshop B: Aligning Your Personal Values with Your Corporate Brand - led by Cake & Ice Cream Inc.

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We’ve all been there: Admiring our company’s mission, vision, and values – and wondering, “Are we really delivering on the promises we claim?”, “Can we do better?”, “Does this sound like jargon or is it something real that I can get behind and deliver on?”

The reality is that many companies say one thing and do another. It’s not deliberate -- it’s just that somewhere along the way, the organization, our teams, and we as individuals, fail to effectively convert our vision into actions that realize our ideal potential.

Ethics + Branding may sound like some to be an oxymoron. As specialists with extensive experience in each of these areas, we know that every person within an organization has the ability, and obligation, to engage in truthful brand “storytelling”. Whether you work with internal teams, suppliers and partners, prospective talent, or directly with customers and clients, we all have the power to impact positive change in the way we operate and communicate.

Learn how to align personal values with your internal branding strategy, including how to:

  • Be more mindful of how reality aligns with your corporate messaging
  • Craft your personal brand story, with ethics and inspiration
  • Identify how you can bring your authentic voice to the conversation

Jason Press, Branding Consultant & Executive Coach
Cake & Ice Cream Inc. 

avatar for Jason Press

Jason Press

Branding Consultant & Executive Coach, Cake & Ice Cream Inc.
Jason specializes in “nurturing curiosity” -- tapping into clients’ natural desire to explore, grow and create, both individually and within their organizations.As a passionate, creative, results-oriented senior branding executive with a record of success building world-class... Read More →

Tuesday February 26, 2019 10:15am - 12:15pm
The Driskill 604 Brazos St, Austin, TX 78701, USA