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Wednesday, February 27 • 3:05pm - 3:40pm
How to Bring Your Internal Brand to Life Across Multiple Marketing Channels – Quicken Loans

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HR professionals and communicators face the challenge to not only build an internal brand but also activate that internal brand across multiple marketing channels. Discover a four-step approach to successfully deliver results to your leaders through internal employer brand activation.


Learn first-hand how Quicken Loans created a clear, simple plan to activate its internal employer brand, communicate positive ROI and learn how to present it to achieve maximum support from leaders.

 
Find out how to communicate your internal brand campaign’s results to C-Suite leaders, including:

  • Activating your internal employer brand in four steps
  • Understanding how to use messaging via storytelling across multiple channels as the cornerstone of your internal marketing efforts
  • Measuring the impact of your internal communications and marketing efforts
  • Turning your internal marketing results into a positive ROI statement to deliver to the C-Suite


Margie Elsesser, Vice President of Talent Brand and Strategy
Quicken Loans

Speakers
avatar for Margie Elsesser

Margie Elsesser

Vice President, Talent Brand & Strategy, Quicken Loans
As Vice President of Talent Brand and Strategy, Margie leads the employer brand, recruitment and internal marketing efforts for the Quicken Loans Family of Companies. For more than 15 years she has been at the forefront of global employer branding and recruitment marketing, leading... Read More →



Wednesday February 27, 2019 3:05pm - 3:40pm
The Driskill 604 Brazos St, Austin, TX 78701, USA