Wednesday, February 27 • 11:35am - 12:10pm
Attracting and Recruiting Talent on a Shoe String Budget Using Facebook, Twitter, & Instagram - Sedgwick

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Learn how you can attract and recruit talent to your organization on a shoe string advertising budget using Facebook, Twitter and Instagram for job placement ads.

Sedgwick is in an industry like many of you -- facing a looming employment gap lacking enough future workers to fill the upcoming retirement void. Each year they hire new and back-fill positions but often need to fill new roles in 30 days. Advertising in typical mediums can be expensive. Their solution -  to try free hiring needs using social media. Sedgwick found that by spending even small amounts of budget dollars, the ROI was even greater.

Learn how you can jump-start your social media talent recruitment, including how to:

  • Partner for success with recruiting/HR and marketing
  • Get started using Facebook, Instagram and Twitter to launch advertisements to prospective hires
  • Determine what a social media recruitment ad budget looks like
  • Understand how long or often to post ads
  • Share your results with the C-Suite
Jonathan Mast, Director of Digital Strategy

avatar for Jonathan Mast

Jonathan Mast

Digital Strategy Director, Sedgwick Claims Management Services, Inc.
Jonathan Mast is a highly recognized leader in the social media industry. In 2005 he was recognized for creating one of the first ever corporate podcasts used to facilitate internal communication and messaging.  He has spoken at many industry conferences on social media. He began... Read More →

Wednesday February 27, 2019 11:35am - 12:10pm
The Driskill 604 Brazos St, Austin, TX 78701, USA