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Thursday, February 28 • 9:45am - 10:20am
Ignite Passion Around Your Brand and Incentivize Your Employees to Take Your Brand out into Their Communities - Volkswagen

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Continually sustaining internal excitement around your corporate brand can be a daily challenge; however, it is possible with the “Four Brand Wow Factors.”
 
Participate in this interactive session and obtain multiple tools that you can use to ignite passion around your brand and incentivize your employee base to take the corporate brand out into their communities.  

Discover how to turn employees into corporate ambassadors and transform community members into brand advocates via these techniques, including how to:
 
 
  • Improve morale at your organization by making employees feel more informed 
  • Invest in the tools needed to improve brand awareness among your employees
  • Create brand champions at your company and in the community
  • Establish a culture of collaboration across numerous business segments at your company
  • Improve your company’s public face in the community


Chandra McLean, Manager, Internal Communications
Volkswagen Group of America

Speakers
avatar for Chandra McLean

Chandra McLean

Manager, Internal Communications, Volkswagen Group of America
Chandra McLean has 15 years of Internal Communications, Public Relations, and Community Relations experience. She oversees Volkswagen Group of America’s internal communications initiatives including: employee engagement, corporate social responsibility, corporate events, and management... Read More →



Thursday February 28, 2019 9:45am - 10:20am
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