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Wednesday, February 27 • 9:50am - 10:25am
Creating a Mission-Driven Culture by Integrating Brand in Internal Communications and Employee Engagement -- MGM Resorts International

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A company’s brand hinges on its ability to deliver on the promise made to its customers. Employees are its most valued asset—not a logo.


Learn how MGM Resorts designed its latest brand campaign with employees in front of mind, and how its Internal Communications has evolved to fuel guest service and a powerful entertainment-based culture, including how to:

  • Rely the power of your brand on a well-articulated mission and employees’ brand embodiment
  • Find the right way to communicate to your employees, which can be as impactful as the “What” that is communicated
  • Reframe pillars of your internal brand to evolve employee culture

Rey Bouknight, Executive Director of Internal Brand and Engagement Strategy
MGM Resorts International

Speakers
avatar for Rey Bouknight

Rey Bouknight

Executive Director of Internal Brand and Engagement Strategy, MGM Resorts International
Rey Bouknight is a passionate speaker holding expertise in Corporate Communications, Brand Management, Employee Engagement and Internal Communications. He has served the strategic communications needs of several business, government and nonprofit senior officials.He is currently the... Read More →



Wednesday February 27, 2019 9:50am - 10:25am
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