A company’s brand hinges on its ability to deliver on the promise made to its customers. Employees are its most valued asset—not a logo.
Learn how MGM Resorts designed its latest brand campaign with employees in front of mind, and how its Internal Communications has evolved to fuel guest service and a powerful entertainment-based culture, including how to:
- Rely the power of your brand on a well-articulated mission and employees’ brand embodiment
- Find the right way to communicate to your employees, which can be as impactful as the “What” that is communicated
- Reframe pillars of your internal brand to evolve employee culture
Rey Bouknight,
Executive Director of Internal Brand and Engagement StrategyMGM Resorts International