Much like other efforts to attract and retain talent, leveraging the power of social media to engage talent requires strategy, not just posting every about event designed to boost the employee experience. From which channels to use to which stories to tell, you’ll hear how Daimler Trucks North America is using social media to build relationships with potential job candidates while simultaneously engaging employees.
There are many ways to engage, inspire, and create brand ambassadors through storytelling on social media channels. Learn how you can attract the right talent through social media, including how to:
- Set your employer brand story apart from other employers
- Overcome challenges of communicating corporate culture on social media
- Integrate internal and external messaging for your employer brand
- Promote your company as a great place to work
- Determine which channels to use for employer branding
Tracy Darchini,
Manager, Corporate Digital & Social MediaDaimler Trucks North America
