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Thursday, February 28 • 2:05pm - 2:40pm
Showcasing Employee Stories Through Social Media to Engage, Inspire and Create Brand Ambassadors - Daimler Trucks North America

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Much like other efforts to attract and retain talent, leveraging the power of social media to engage talent requires strategy, not just posting every about event designed to boost the employee experience. From which channels to use to which stories to tell, you’ll hear how Daimler Trucks North America is using social media to build relationships with potential job candidates while simultaneously engaging employees.

There are many ways to engage, inspire, and create brand ambassadors through storytelling on social media channels. Learn how you can attract the right talent through social media, including how to: 
  • Set your employer brand story apart from other employers
  • Overcome challenges of communicating corporate culture on social media
  • Integrate internal and external messaging for your employer brand
  • Promote your company as a great place to work
  • Determine which channels to use for employer branding
Tracy Darchini, Manager, Corporate Digital & Social Media
Daimler Trucks North America

Speakers
avatar for Tracy Darchini

Tracy Darchini

Manager, Corporate Communications & Social Media, Daimler Trucks North America
As the manager of corporate social media and digital communications at Daimler Trucks North America, Tracy Darchini is responsible for the corporate brand to all of the company’s stakeholders to enhance the company’s reputation to stakeholders, including attracting and retaining... Read More →



Thursday February 28, 2019 2:05pm - 2:40pm
The Driskill 604 Brazos St, Austin, TX 78701, USA