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Tuesday, February 26
 

TBA

PRE-CONFERENCE INTERACTIVE WORKSHOP DAY
Smaller group, hands-on, and interactive - the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how tos before the start of the main, two-day conference - and, find out why the workshops are consistently rated as valuable time spent!

Tuesday February 26, 2019 TBA
The Driskill 604 Brazos St, Austin, TX 78701, USA

7:45am

Registration | Continental Breakfast & Networking
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.



Tuesday February 26, 2019 7:45am - 8:00am
The Driskill 604 Brazos St, Austin, TX 78701, USA

8:00am

Workshop A: (Re)Building Your Brand to Drive Employee Engagement and Trust – led by New York City Transit
A brand is more than just a logo. It’s your organization’s reason for being; the image that exists in the eyes of your customers, employees, and partners; and the experiences they have with your organization.


Gain best practices and an inside look at case studies from leading companies and public agencies and explore how you can (re)build your brand to foster trust, drive employee engagement, and move the organization to where it needs to go.


Learn what works and what doesn’t when it comes to internal (re)brand engagement, including how to:

  • Understand the core elements of a healthy brand
  • (Re)brand at the right time
  • Align stakeholders around your brand
  • Leverage employees as brand ambassadors
  • Put these concepts into action for your own organization


Mira Sleilati, Strategic Communications Thought Leader
New York City Transit

Speakers
avatar for Mira Sleilati

Mira Sleilati

Strategic Communications Thought Leader, New York City Transit
Mira Sleilati manages employee communications and engagement for New York City Transit’s Department of Subways, the largest public transportation system in North America. She works across Subways operating divisions and with senior leadership to understand the unique challenges... Read More →


Tuesday February 26, 2019 8:00am - 10:00am
The Driskill 604 Brazos St, Austin, TX 78701, USA

10:00am

Morning Refreshments & Networking Break
Grab a bite to eat, refresh your coffee, and mingle with your peers as we switch over to the next workshop.

Tuesday February 26, 2019 10:00am - 10:15am
The Driskill 604 Brazos St, Austin, TX 78701, USA

10:15am

Workshop B: Aligning Your Personal Values with Your Corporate Brand - led by Cake & Ice Cream Inc.
We’ve all been there: Admiring our company’s mission, vision, and values – and wondering, “Are we really delivering on the promises we claim?”, “Can we do better?”, “Does this sound like jargon or is it something real that I can get behind and deliver on?”


The reality is that many companies say one thing and do another. It’s not deliberate -- it’s just that somewhere along the way, the organization, our teams, and we as individuals, fail to effectively convert our vision into actions that realize our ideal potential.


Ethics + Branding may sound like some to be an oxymoron. As specialists with extensive experience in each of these areas, we know that every person within an organization has the ability, and obligation, to engage in truthful brand “storytelling”. Whether you work with internal teams, suppliers and partners, prospective talent, or directly with customers and clients, we all have the power to impact positive change in the way we operate and communicate.


Learn how to align personal values with your internal branding strategy, including how to:

  • Be more mindful of how reality aligns with your corporate messaging
  • Craft your personal brand story, with ethics and inspiration
  • Identify how you can bring your authentic voice to the conversation


Jason Press, Branding Consultant & Executive Coach
Cake & Ice Cream Inc. 

Speakers
avatar for Jason Press

Jason Press

Branding Consultant & Executive Coach, Cake & Ice Cream Inc.
Jason specializes in “nurturing curiosity” -- tapping into clients’ natural desire to explore, grow and create, both individually and within their organizations.As a passionate, creative, results-oriented senior branding executive with a record of success building world-class... Read More →


Tuesday February 26, 2019 10:15am - 12:15pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

12:15pm

Lunch On Your Own, But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday February 26, 2019 12:15pm - 1:45pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

1:45pm

Workshop C: How to Build an Employee Experience Team Specific for Your Digital Workplace - led by Local Wisdom and Microsoft
If revenue is the engine that runs your business, then culture is the oil that makes everything flow without friction. The experience that you create for your employees is what drives a positive culture and that’s why employee experience is the next competitive differentiator for businesses. It’s more than a buzzword, it’s the set of perceptions that employees have about their experiences at work in response to their interactions with the organization. Companies that invest in their employee experience are more likely to be on “best places to work” lists, have a greater profit and revenues, and have greater productivity.

Organizations want new ways to cater to their employees, but struggle with barriers such as: current workload, cost overhead, leadership buy-in, analytics/ ROI, technology, and the list goes on. There are many elements that comprise an employee experience, but central to all of that, is a great employee experience team. At the heart of it all, it’s people that make other people happy.

Companies need to know how to find the right people, personalities, and skills to drive, measure and create an improved company culture. This is no easy task because each company has unique differences, the concept around employee experience is new, and the ever-growing set of solutions to choose from is daunting. So how do we build the right employee experience team?

In this highly interactive workshop, walk through a framework where you’ll work together and identify the right team that you’ll need to build a successful employee experience, including how to:

  • Understand what the employee experience is and what it encompasses
  • Get an accurate pulse of your organization's current state
  • Think about the experience you’re looking to create for your employees
  • Set up consistent, relevant feedback touch points for your employees
  • Understand perspectives on analytics and measuring

Laurel Dzneladze, Customer Success Manager for Modern Workplace
Microsoft

Pinaki Kathiari, CEO
Local Wisdom

Speakers
avatar for Laurel Dzneladze

Laurel Dzneladze

Customer Success Manager for Modern Workplace, Microsoft
Laurel Dzneladze is part of the newly formed Customer Success organization at Microsoft. As a Customer Success Manager for Modern Workplace, Laurel is a digital evangelist, employee experience advocate and change champion. Her background in internal communications and HR gives her... Read More →
avatar for Pinaki Kathiari

Pinaki Kathiari

CEO, Local Wisdom
Pinaki Kathiari is the new CEO of Local Wisdom, a leader in design and technology, an international speaker on communications, and co-founder of Resource Hero. With this level of expertise, Kathiari has taken the reigns and is positioning Local Wisdom as a platform for people passionate about design and technology; to infinitely create services and products that fund other services and products. As co-founder of Resource Hero, he has create... Read More →



Tuesday February 26, 2019 1:45pm - 3:45pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

3:45pm

Close of Workshop Day & Evening Reception
Immediately following your workshop join us in the hotel lobby bar. Keep the conversation going and continue to build connections prior to tomorrow's sessions.

Tuesday February 26, 2019 3:45pm - 4:00pm
The Driskill 604 Brazos St, Austin, TX 78701, USA
 
Wednesday, February 27
 

TBA

GENERAL SESSION, DAY 1
Wednesday February 27, 2019 TBA
The Driskill 604 Brazos St, Austin, TX 78701, USA

8:00am

Registration | Badges, Breakfast & Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday February 27, 2019 8:00am - 8:30am
The Driskill 604 Brazos St, Austin, TX 78701, USA

8:30am

Chairperson's Welcome & Speed Networking -- Get to Know Your Fellow Attendees - led by Experience Willow
Get to know your fellow peers, share your challenges in internal branding & employee engagement and discover a few tips to help you deliver a successful employee experience.

Kevin Finke, Owner & Chief Storyteller
Experience Willow

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Wednesday February 27, 2019 8:30am - 9:15am
The Driskill 604 Brazos St, Austin, TX 78701, USA

9:15am

Aligning Values to Create Connections, Keep Employees and Drive the Bottom Line - Convene
Multi-generational, and our tight labor market are challenging us as communicators to find common denominators to create true retention and connections between our employees and customers.


Gain insight on how to align personal and company values to boost connections, employee retention and revenue. You will learn simple and tangible methods to activate values and drive high energy engagements, including how to:

  • Utilize new methods to get your company vision and values off of a poster and into action
  • Determine your company EVP – Give your communications team something to say
  • Design, align, and assess if your company culture is driving retention

Siobhan O’Leary, CPC
Senior Vice President People & Culture
Executive Coach
Convene

Speakers
avatar for Siobhan O'Leary

Siobhan O'Leary

Senior Vice President of People & Culture, Convene
Siobhan O'Leary serves as Senior Vice President of People & Culture at Convene, an innovative Workplace Hospitality Company and is the founder of Aubergine Partners, an Executive Coaching and Leadership Development firm. In November 2016, Convene was recognized by Smart CEO magazine... Read More →



Wednesday February 27, 2019 9:15am - 9:50am
The Driskill 604 Brazos St, Austin, TX 78701, USA

9:50am

Creating a Mission-Driven Culture by Integrating Brand in Internal Communications and Employee Engagement -- MGM Resorts International
A company’s brand hinges on its ability to deliver on the promise made to its customers. Employees are its most valued asset—not a logo.


Learn how MGM Resorts designed its latest brand campaign with employees in front of mind, and how its Internal Communications has evolved to fuel guest service and a powerful entertainment-based culture, including how to:

  • Rely the power of your brand on a well-articulated mission and employees’ brand embodiment
  • Find the right way to communicate to your employees, which can be as impactful as the “What” that is communicated
  • Reframe pillars of your internal brand to evolve employee culture

Rey Bouknight, Executive Director of Internal Brand and Engagement Strategy
MGM Resorts International

Speakers
avatar for Rey Bouknight

Rey Bouknight

Executive Director of Internal Brand and Engagement Strategy, MGM Resorts International
Rey Bouknight is a passionate speaker holding expertise in Corporate Communications, Brand Management, Employee Engagement and Internal Communications. He has served the strategic communications needs of several business, government and nonprofit senior officials.He is currently the... Read More →



Wednesday February 27, 2019 9:50am - 10:25am
The Driskill 604 Brazos St, Austin, TX 78701, USA

10:25am

Morning Refreshments + Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers and stop by your conference sponsors.

Wednesday February 27, 2019 10:25am - 10:45am
The Driskill 604 Brazos St, Austin, TX 78701, USA

10:45am

DESIGN BREAK: Quick Tips & Ideas for Your Internal Brand & Employee Experience
We live in a noisy world. In this fast-paced, interactive session you'll learn quick tips & ideas on how to use storytelling for your brand, including how to:

  • Tie your stories back to your values and mission
  • Stay true to who you are
  • Engage your audiences
  • Tell stories that resonate
  • and more!

Kevin Finke, Owner & Chief Storyteller
Experience Willow

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Wednesday February 27, 2019 10:45am - 10:55am
The Driskill 604 Brazos St, Austin, TX 78701, USA

10:55am

Interactive Session: Generate an Internal Brand & Employee Experience Strategy Using Paper Airplanes & Ideas That Fly - Local Wisdom
This exercise utilizes all attendees in a random, anonymous, fun way to generate solutions and action steps to individuals’ specific challenges.

Experience a unique, 40-minute ideation exercise using paper airplanes. Yes, paper airplanes.

Pinaki Kathiari, CEO 
Local Wisdom

Speakers
avatar for Pinaki Kathiari

Pinaki Kathiari

CEO, Local Wisdom
Pinaki Kathiari is the new CEO of Local Wisdom, a leader in design and technology, an international speaker on communications, and co-founder of Resource Hero. With this level of expertise, Kathiari has taken the reigns and is positioning Local Wisdom as a platform for people passionate about design and technology; to infinitely create services and products that fund other services and products. As co-founder of Resource Hero, he has create... Read More →


Wednesday February 27, 2019 10:55am - 11:35am
The Driskill 604 Brazos St, Austin, TX 78701, USA

11:35am

Attracting and Recruiting Talent on a Shoe String Budget Using Facebook, Twitter, & Instagram - Sedgwick
Learn how you can attract and recruit talent to your organization on a shoe string advertising budget using Facebook, Twitter and Instagram for job placement ads.

Sedgwick is in an industry like many of you -- facing a looming employment gap lacking enough future workers to fill the upcoming retirement void. Each year they hire new and back-fill positions but often need to fill new roles in 30 days. Advertising in typical mediums can be expensive. Their solution -  to try free hiring needs using social media. Sedgwick found that by spending even small amounts of budget dollars, the ROI was even greater.

Learn how you can jump-start your social media talent recruitment, including how to:

  • Partner for success with recruiting/HR and marketing
  • Get started using Facebook, Instagram and Twitter to launch advertisements to prospective hires
  • Determine what a social media recruitment ad budget looks like
  • Understand how long or often to post ads
  • Share your results with the C-Suite
 
 
Jonathan Mast, Director of Digital Strategy
Sedgwick

Speakers
avatar for Jonathan Mast

Jonathan Mast

Digital Strategy Director, Sedgwick Claims Management Services, Inc.
Jonathan Mast is a highly recognized leader in the social media industry. In 2005 he was recognized for creating one of the first ever corporate podcasts used to facilitate internal communication and messaging.  He has spoken at many industry conferences on social media. He began... Read More →



Wednesday February 27, 2019 11:35am - 12:10pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

12:10pm

Lunch On Your Own, But Not Alone | Reservations are Booked!
Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local hot spot!


**Everyone is financially responsible for their own lunch.

Wednesday February 27, 2019 12:10pm - 1:40pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

1:40pm

Interactive Session: Boosting Your Creative Confidence
Choosing the right channel for your employees is half the battle. Take a deeper look at the tools available for you to engage, inspire, and motivate your employees. 

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Wednesday February 27, 2019 1:40pm - 2:10pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

2:10pm

How to Design and Activate Your Employee Value Proposition – Lockheed Martin
Your employee value proposition (EVP) speaks to why prospective employees should join your organization and why current employees should stay. A holistic, research-driven process to developing your EVP will facilitate your candidate and employee experience as well as compliment an impactful employee storytelling strategy.

Learn tactics to help you create and execute an EVP for your team, including how to:

  • Define and build the composition of an EVP
  • Learn about the critical imperative of why an EVP matters and connection to the C-Suite
  • Determine the methodology to realize your organizations’ true, meaningful and competitive EV
  • Discover techniques to communicate and activate your EVP through employee stories.

Charlotte Jones, Talent Attraction & Engagement Leader
Lockheed Martin

Speakers
avatar for Charlotte Jones

Charlotte Jones

Recruitment Marketing Leader, Lockheed Martin Corp.
Charlotte Jones is a talent attraction and engagement leader with expertise in developing and executing human resources and communication strategies that translate into progressive business results.Charlotte leads Lockheed Martin’s recruitment marketing team, including the career... Read More →



Wednesday February 27, 2019 2:10pm - 2:45pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

2:45pm

Afternoon Refreshments + Networking Break
Take time to connect with your fellow attendees, and be sure to grab some refreshments.

Wednesday February 27, 2019 2:45pm - 3:05pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

3:05pm

How to Bring Your Internal Brand to Life Across Multiple Marketing Channels – Quicken Loans
HR professionals and communicators face the challenge to not only build an internal brand but also activate that internal brand across multiple marketing channels. Discover a four-step approach to successfully deliver results to your leaders through internal employer brand activation.


Learn first-hand how Quicken Loans created a clear, simple plan to activate its internal employer brand, communicate positive ROI and learn how to present it to achieve maximum support from leaders.

 
Find out how to communicate your internal brand campaign’s results to C-Suite leaders, including:

  • Activating your internal employer brand in four steps
  • Understanding how to use messaging via storytelling across multiple channels as the cornerstone of your internal marketing efforts
  • Measuring the impact of your internal communications and marketing efforts
  • Turning your internal marketing results into a positive ROI statement to deliver to the C-Suite


Margie Elsesser, Vice President of Talent Brand and Strategy
Quicken Loans

Speakers
avatar for Margie Elsesser

Margie Elsesser

Vice President, Talent Brand & Strategy, Quicken Loans
As Vice President of Talent Brand and Strategy, Margie leads the employer brand, recruitment and internal marketing efforts for the Quicken Loans Family of Companies. For more than 15 years she has been at the forefront of global employer branding and recruitment marketing, leading... Read More →



Wednesday February 27, 2019 3:05pm - 3:40pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

3:40pm

Develop an Exciting Employee Experience that Goes from Application to Alumni - Regeneron
As companies continue to grow in size and scale, focusing on talent and culture to attract and retain employees has become crucial. Learn how Regeneron created a cross-discipline role tackling HR silos to improve the employee journey and experience.

You will discover how to create an exciting employee experience that boosts employee productivity, satisfaction, and retention, including how to:

  • Attract: Creating a Talent Brand Strategy to build a community to hire the top 10 percent of talent
  • Retain: Refreshing the cultural narrative based on new needs of Regeneron
  • Renew: Implementing the Voice of the Customer approach to frame and understand the real needs of employees

Joshua Mitchell, Director of Talent Brand Strategy + Employee Experience
Regeneron

Speakers
avatar for Joshua Mitchell

Joshua Mitchell

Director, Talent Brand Strategy & Employee Experience, Regeneron



Wednesday February 27, 2019 3:40pm - 4:15pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

4:15pm

DESIGN BREAK: Quick Tips & Ideas for Your Internal Brand & Employee Experience
Continued from earlier today, together we discuss even more quick tips & ideas on how to use storytelling for your brand.


Kevin Finke, Owner & Chief Storyteller
Experience Willow

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Wednesday February 27, 2019 4:15pm - 4:25pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

4:25pm

Interactive Speaker Panel: Professionals Share Insights Into Achieving Results Together
Do you still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.

Moderator: 
Pinaki Kathiari, CEO
Local Wisdom

Panelists:
Laurel Dzneladze, Customer Success Manager for Modern Workplace
Microsoft

Erin Lickliter, Head of Associate Communications and Engagement
Kroger


Speakers
avatar for Laurel Dzneladze

Laurel Dzneladze

Customer Success Manager for Modern Workplace, Microsoft
Laurel Dzneladze is part of the newly formed Customer Success organization at Microsoft. As a Customer Success Manager for Modern Workplace, Laurel is a digital evangelist, employee experience advocate and change champion. Her background in internal communications and HR gives her... Read More →
avatar for Pinaki Kathiari

Pinaki Kathiari

CEO, Local Wisdom
Pinaki Kathiari is the new CEO of Local Wisdom, a leader in design and technology, an international speaker on communications, and co-founder of Resource Hero. With this level of expertise, Kathiari has taken the reigns and is positioning Local Wisdom as a platform for people passionate about design and technology; to infinitely create services and products that fund other services and products. As co-founder of Resource Hero, he has create... Read More →
avatar for Erin Lickliter

Erin Lickliter

Head of Associate Communications and Engagement, Kroger
Erin Lickliter is head of Associate Communications & Engagement for Kroger, one of the world’s largest retailers with nearly half a million associates who serve over nine million customers across 35 states each day. In this role, she leads the company’s Associate Communications... Read More →


Wednesday February 27, 2019 4:25pm - 5:15pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

5:15pm

Close of Day One | Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

**Please wear your name badges.

Wednesday February 27, 2019 5:15pm - 6:30pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

7:00pm

Dinner | Reservations Are Booked
Want to keep the conversation going? Join a group of attendees for dinner at a local Austin hot spot.

Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.

**Everyone is on their own financially.

Wednesday February 27, 2019 7:00pm - 8:30pm
The Driskill 604 Brazos St, Austin, TX 78701, USA
 
Thursday, February 28
 

TBA

GENERAL SESSION, DAY 2
Thursday February 28, 2019 TBA
The Driskill 604 Brazos St, Austin, TX 78701, USA

8:00am

Welcome Back - Bagels, Badges, & Beverages
Coffee and continental breakfast will be ready at 8:00 a.m. Stop by the conference registration table to grab some fun name badge flair, check out the lunch options, and turn in your raffle form.

Thursday February 28, 2019 8:00am - 8:30am
The Driskill 604 Brazos St, Austin, TX 78701, USA

8:30am

Day One Recap + Unearth, Nurture, and Grow Your Internal Brand Story to Define Company Culture - led by Experience Willow
We'll take a moment to recap the themes from yesterday and outline what will be covered in the sessions today.

Everyone and everything has a story. It represents who you are and how you behave in the world. Your story is your nature, and your nature is your story. Learn how to unearth, nurture and grow your brand story.
 
Kevin founded Experience Willow, or Willow for short, with a distinct vision and purpose: harness the power of shared stories and experiences to cultivate meaningful change. As Experience Willow has grown organically, six actions have come to define their own company story and culture.

Learn how to create and unearth your own internal brand story, including how to:
 
  • SERVE Listen and take meaningful action.
  • RESPECT Be mindful, inclusive and considerate.
  • WONDER Live curiously. Ask why, what if, what else.
  • CREATE Dream it. Sense it. Make it happen.
  • STRIVE Be courageous. Deliver excellence.
  • THRIVE Work hard. Have fun. Be you.

Kevin Finke, Owner & Chief Storyteller
Experience Willow
Conference Facilitator

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →



Thursday February 28, 2019 8:30am - 9:10am
The Driskill 604 Brazos St, Austin, TX 78701, USA

9:10am

Creating Frameworks to Improve & Better Understand the Employee Experience: A How-to Guided Session - WeWork
WeWork provides workplace services that augment and significantly change the working culture of companies across the globe. In this session, you’ll hear about one of the most significant redesigns of WeWork’s global headquarters and details about how the Powered by We team organized the effort to be employee-centric.

This session covers some of the less-discussed challenges of thinking about the employee experience including:
  • Forming a strong team with representations from 3 or more functions, each with different and sometimes contradictory values and perspectives
  • High demands on the performance of each element of the project and ever-changing landscapes
  • Creating a better experience that takes times time to express its positive effects


Lendy Krantz
Director of Operations, Productivity and Wellness
WeWork

Speakers
avatar for Melendy Krantz

Melendy Krantz

Director of Operations, Productivity and Wellness, WeWork
Lendy is the Director of Operations, Productivity, and Wellness in WeWork’s Powered by We Function, an area of WeWork’s business that focuses on large, enterprise clients’ customized workplace needs.Lendy’s background is multi-faceted and interdisciplinary. With a degree in... Read More →



Thursday February 28, 2019 9:10am - 9:45am
The Driskill 604 Brazos St, Austin, TX 78701, USA

9:45am

Ignite Passion Around Your Brand and Incentivize Your Employees to Take Your Brand out into Their Communities - Volkswagen
Continually sustaining internal excitement around your corporate brand can be a daily challenge; however, it is possible with the “Four Brand Wow Factors.”
 
Participate in this interactive session and obtain multiple tools that you can use to ignite passion around your brand and incentivize your employee base to take the corporate brand out into their communities.  

Discover how to turn employees into corporate ambassadors and transform community members into brand advocates via these techniques, including how to:
 
 
  • Improve morale at your organization by making employees feel more informed 
  • Invest in the tools needed to improve brand awareness among your employees
  • Create brand champions at your company and in the community
  • Establish a culture of collaboration across numerous business segments at your company
  • Improve your company’s public face in the community


Chandra McLean, Manager, Internal Communications
Volkswagen Group of America

Speakers
avatar for Chandra McLean

Chandra McLean

Manager, Internal Communications, Volkswagen Group of America
Chandra McLean has 15 years of Internal Communications, Public Relations, and Community Relations experience. She oversees Volkswagen Group of America’s internal communications initiatives including: employee engagement, corporate social responsibility, corporate events, and management... Read More →



Thursday February 28, 2019 9:45am - 10:20am
The Driskill 604 Brazos St, Austin, TX 78701, USA

10:20am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers and stop by your conference sponsors.

Thursday February 28, 2019 10:20am - 10:40am
The Driskill 604 Brazos St, Austin, TX 78701, USA

10:40am

DESIGN BREAK: Quick Tips & Ideas for Your Internal Brand & Employee Experience
We'll wrap our our storybreak sessions with one final quick set of tips and tricks you can return to your office with.

Kevin Finke, Owner & Chief Storyteller              
Experience Willow  

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Thursday February 28, 2019 10:40am - 10:50am
The Driskill 604 Brazos St, Austin, TX 78701, USA

10:50am

Interactive Session: Discuss Your Biggest Internal Brand & Employee Experience Challenges with Your Peers
Based on your Waggl responses to your biggest internal branding and employee experience challenges, we will break the room up into 3 groups and get these solved!

You will brainstorm strategies around the problem you've been given to discuss. You will then pick a spokesperson to present these ideas to the group.

All ideas/tactics will be gathered and shared on dropbox for future reference.

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Thursday February 28, 2019 10:50am - 11:20am
The Driskill 604 Brazos St, Austin, TX 78701, USA

11:20am

Building Your Internal Brand from the Ground Up - Texas Department of Transportation
Learn new steps you can take to achieve a successful employer brand, including:
 
  • Increasing the frequency of your listening to employees
  • Listening and learning how to set the expectation of what's most important for the organization to focus on
  • Aligning the customer and employee experience 
  • Creating leader champions through a committee focused on bubbling up feedback, prioritizing, guiding, and championing key initiatives
  • Communicating across multiple platforms, internally & externally for maximum impact

Brent Dollar, Director of Executive & Employee Communications
Texas Department of Transportation


Speakers
avatar for Brent Dollar

Brent Dollar

Director of Executive & Employee Communications, Texas Department of Transportation
Brent Dollar is the Director of Executive & Employee Communications at the Texas Department of Transportation (TxDOT), where he and his team oversee all internal communication activities for the 12,000-employee state agency.  After building a successful 15-plus-year career working... Read More →



Thursday February 28, 2019 11:20am - 11:55am
The Driskill 604 Brazos St, Austin, TX 78701, USA

11:55am

Lunch On Your Own But Not Alone / Reservations Have Been Made
Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local Austin hot spot!

**Everyone is financially responsible for their own lunch.

Thursday February 28, 2019 11:55am - 1:30pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

1:30pm

Harnessing the Power of Storytelling to Influence Engagement, Feedback, and Strengthen Culture - Texas Health Resources
Like all the different methods to treat a patient, there are many ways to reach your healthcare staff. The core starts with storytelling. Moving someone to care about your topic with words is a great achievement. Inciting action is monumental and fostering belief in your organization’s success, direction and humanity is the pinnacle of an engaged workforce.

This session is about the power of storytelling and how content keeps us connected, no matter the miles between. Take a look at what Texas Health is doing to champion internal communications and the why behind it.

Learn how to use storytelling to strengthen your company culture, including how to:
 
  • Serve stories that matter to your staff
  • Dominate the day/week/month with scheduled content
  • Move the needle with words to transform the actions of your staff
  • Mix in some fun elements to boost engagement
  • Fly the feedback flag to celebrate two-way communication


Kari Littrell, Internal Communications Storyteller and Sr. Specialist for People & Culture
Texas Health Resources

Speakers
avatar for Kari Littrell

Kari Littrell

Internal Communications Storyteller & Sr. Specialist for People & Culture, Texas Health Resources
Kari Littrell is the Senior Specialist for People & Culture at Texas Health Resources in Arlington, Texas. Her appetite for delivering quality internal communications manifests each Tuesday when she published the Texas Health newsletter, This Week, which reaches over 25,000 staff... Read More →



Thursday February 28, 2019 1:30pm - 2:05pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

2:05pm

Showcasing Employee Stories Through Social Media to Engage, Inspire and Create Brand Ambassadors - Daimler Trucks North America
Much like other efforts to attract and retain talent, leveraging the power of social media to engage talent requires strategy, not just posting every about event designed to boost the employee experience. From which channels to use to which stories to tell, you’ll hear how Daimler Trucks North America is using social media to build relationships with potential job candidates while simultaneously engaging employees.

There are many ways to engage, inspire, and create brand ambassadors through storytelling on social media channels. Learn how you can attract the right talent through social media, including how to: 
  • Set your employer brand story apart from other employers
  • Overcome challenges of communicating corporate culture on social media
  • Integrate internal and external messaging for your employer brand
  • Promote your company as a great place to work
  • Determine which channels to use for employer branding
Tracy Darchini, Manager, Corporate Digital & Social Media
Daimler Trucks North America

Speakers
avatar for Tracy Darchini

Tracy Darchini

Manager, Corporate Communications & Social Media, Daimler Trucks North America
As the manager of corporate social media and digital communications at Daimler Trucks North America, Tracy Darchini is responsible for the corporate brand to all of the company’s stakeholders to enhance the company’s reputation to stakeholders, including attracting and retaining... Read More →



Thursday February 28, 2019 2:05pm - 2:40pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

2:40pm

10 Key Takeaways, Raffle Giveaways, & Final Words
As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office.

We'll raffle off the final prize and celebrate the closing of an information-packed 3 days!

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Thursday February 28, 2019 2:40pm - 3:00pm
The Driskill 604 Brazos St, Austin, TX 78701, USA

3:00pm

Close of Conference
It has been our pleasure to have you join us for ALI's Internal Branding & Employee Experience Conference!

You will receive a follow-up email with the link to presentations and a promotion code to join us again at a discounted rate.

Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Thursday February 28, 2019 3:00pm - 3:15pm
The Driskill 604 Brazos St, Austin, TX 78701, USA